Restaurants · Orange County · 6 months
Four locations, four map packs, one calm rollout
A restaurant group with four Orange County locations. Each restaurant had grown its own tangle of half-abandoned online listings, duplicate menus scattered across PDFs and photos, and a shared franchise-era website that nobody on staff actually had the login to edit.
The situation
Four locations, one mess
Each of the group's four Orange County locations had grown its own online footprint organically, and not in a good way: duplicate and conflicting Google Business Profiles, menus that existed only as photographed PDFs Google couldn't read, and a shared website built years earlier on a franchise platform that nobody currently on staff had credentials for. Diners searching for any one location often found an old address, a defunct phone number, or a competitor instead.
What we did
Consolidated first, then gave each location real signals
Step one was unglamorous but essential: identifying every duplicate or outdated listing per location, merging or removing the wrong ones, and claiming and verifying a single accurate Google Business Profile for each restaurant. Four locations meant four separate cleanup projects, done in sequence so we could fix mistakes on the first before repeating them on the next three.
We then built a dedicated page for each location on a new site the group could actually edit — real address, real hours, real local signals like parking notes and neighborhood landmarks, instead of one generic “locations” page listing four addresses in a table. Every menu was rebuilt as actual crawlable text instead of a photographed PDF, which sounds small and mattered enormously: it let each location start ranking for specific dish and cuisine searches instead of nothing at all.
Content-wise, we wrote each location's page to sound like that specific restaurant in that specific neighborhood, not a copy-pasted brand paragraph with the city name swapped out — which is exactly what search engines and diners can both tell the difference between.
How it played out
A calm rollout, four times over
Because the fixes were sequential across locations, results staggered in over 6 months rather than landing all at once — which suited a group juggling four kitchens just fine. By the end, 4/4 locations sat in the top-3 map pack, reservation clicks were up +92%, and direction requests — a decent proxy for actual foot traffic — grew +130%.
Services used
Anonymized composite drawn from typical engagements; numbers are illustrative.
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