Pricing
What it costs. Actually written down.
Most agencies treat pricing like a trade secret and make you sit through a call to find out what everyone already knows: it depends. We'd rather publish real ranges up front. It saves everyone's time, and it starts the relationship honest instead of with a reveal.
Engagements
Three ways to work together
Every engagement is scoped individually — these ranges cover most projects we take.
Local SEO
$1,500–$3,000/mo
- Google Business Profile optimization and ongoing management
- Citation building and cleanup across core directories
- Local landing pages for each service area you actually serve
- Review strategy — asking well, responding well, no gimmicks
- On-page fixes focused on local intent and map-pack signals
- Monthly plain-English report on rankings and calls
For businesses that live on "near me."
SEO + Content
$3,000–$6,000/mo
- Everything in Local SEO
- An ongoing content program built from real keyword research
- Digital PR and link acquisition — earned, not purchased in bulk
- Technical SEO maintenance as the site and market evolve
- Quarterly strategy session to zoom out and adjust the plan
- Monthly report plus a quarterly read on the bigger picture
For competitive markets and phased national plays.
Website Design & Build
$8,000–$25,000 project
- Custom design — no page builders, no recycled templates
- Hand-coded build on a modern framework
- SEO baked into the markup from the first commit, not bolted on after
- Green Core Web Vitals, checked before launch, not promised
- Launch migration checklist — redirects, tracking, indexing, the boring stuff that saves you
- A walkthrough so your team can actually update the site
Range depends on size, complexity, and how much content needs writing.
The fine print
What moves the number
Five things determine where in the range a project lands. None of them are secret.
Market competitiveness
Ranking a plumber in a mid-size suburb and ranking a personal injury firm in Newport Beach are different jobs with different price tags. We size the plan to the fight you're actually in.
Number of locations
One storefront is one Google Business Profile and one set of local pages. Six locations is six of everything, plus the coordination to keep them consistent.
Content volume
Some plans need four articles a month to stay competitive. Others need one, well-researched and well-placed. We scope volume to what the market rewards, not a round number.
Site size
A twelve-page site and a four-hundred-page site both need SEO, but the audit, the fixes, and the ongoing maintenance scale with how much site there is to look after.
Starting condition of the site
A clean, modern codebase costs less to fix than one built on a decade of plugins and duct tape. We're honest about this in the audit before anything is quoted.
What we won't do
No 12-month lock-ins
Month-to-month after the first 90 days, which we ask for so the work has time to show up before either of us judges it.
No guaranteed-rankings promises
Nobody controls Google's algorithm. We promise a documented process and honest reporting instead.
No surprise line items
If the scope changes, you'll hear about it before it's billed, not after.
No reselling cheap link packages
If a link isn't something we'd be comfortable explaining in plain English, we don't buy it and we don't bill it.
Questions
Before you ask
Why do you publish pricing at all?
Most agencies hide it and make you sit through a sales call to find out. That wastes your time and starts the relationship a little bit dishonest. Publishing ranges means you can rule us in or out in five minutes, and anyone who calls us already has realistic expectations.
Do you do one-off audits?
Yes. Audits are scoped individually depending on site size and what you need out of it — a quick technical read versus a full strategic teardown are different jobs. Tell us what you're trying to answer and we'll quote it directly.
What about hourly work?
We occasionally take project-based hourly work for a specific, bounded task — a migration, a one-time technical cleanup, a second opinion on an existing plan. Ongoing SEO and content work is priced monthly because hourly billing rewards slowness, and we'd rather be judged on outcomes.
When do prices change?
Only when the scope changes, and only after we've talked about it. If your site grows, you add locations, or the market gets more competitive, we'll flag it and requote before anything shifts on the invoice.
Is there a setup fee?
No hidden setup fee tacked onto month one. The first month typically includes more audit and foundation work than later months, which is reflected in the plan we hand you, not billed separately as a surprise line item.
Get a number for your actual situation.
Ranges are a starting point, not a quote. Tell us about the business and we'll give you a real number, not a range, before anything is billed.